Product Analytics Lead
Visma is looking for a Product Analytics Lead that likes to think outside the box to join the product team.
We usually respond within three days
Visma is not just your average company – we're a leading Norwegian player in the mission-critical business software scene, making a real impact. Picture us as the folks who find, build, and deliver software that genuinely makes life better for millions of people worldwide.
Our software? It's the magic wand that simplifies and automates those tricky work processes, giving folks the freedom to enjoy their everyday lives a bit more. Now, here's the cool part – Visma isn't just a company; it's a dynamic network of go-getters, each running their show with that startup flair, unique personality, and strong leadership.
What sets us apart? Well, each of our companies gets to do its thing – we call it business autonomy. It's like a secret sauce that keeps our growth game strong. Our mission is simple but powerful: we want to empower people by making complex tasks easy. Looking forward, we're not just tech enthusiasts; we're on a mission to shape the future of society through our tech wizardry.
Product Analytics Lead
As Product Analytics Lead, you’ll play a key role in developing the product analytics maturity across Visma Group. You’ll help teams grow their ability to understand users, measure outcomes, and use analytics and AI to make faster, evidence‑based decisions. You’ll coach, enable, and co‑create: designing scalable frameworks, running engaging workshops, and helping teams turn data into better product decisions.
What you’ll be doing
You will serve as the main point of contact for product teams seeking to improve how they track, measure, and learn from their products. Your goal is to make sure that product usage and feedback data isn’t just being collected, but truly understood and applied by teams in order to uncover new product opportunities, validate ideas, and accelerate product improvement. In this role, your mission is twofold: to raise product analytics maturity across Visma and to drive adoption of our existing offerings.
What we expect from you:
Onboard new product teams to our product usage platform, guiding them through implementation and event tracking.
Coach teams to improve tracking practices, metric definitions, and analytical methods.
Build and maintain playbooks and scalable workshop formats to strengthen analytics maturity across teams.
Create clear communication around product analytics and AI use cases to inspire adoption and best practices.
Track analytics maturity across the Visma Group and identify new development opportunities.
Experiment with new analytics or AI techniques that improve decision-making efficiency.
What you bring to the table:
Have a strong understanding of product analytics, from event tracking to metric frameworks and dashboards.
Have hands-on experience with data and analytics tools such as Google BigQuery, SQL and Looker Studio, and an eagerness to explore new technologies as our stack evolves.
Are skilled at coaching and turning complex data concepts into clear, actionable guidance.
Enjoy creating structured materials that help teams work smarter at scale.
Communicate effectively and build trust with both technical and non-technical teams.
Thrive at the intersection of product, engineering and data professionals.
Understand how AI can deepen analytics and decision‑making in product development, with practical experience or curiosity about relevant tools (for example, GPT‑based assistants, LangChain, or AI‑powered analytics platforms).
What you can expect from us:
In our nordic-inspired work environment, we appreciate flexibility, autonomy, and a collaborative spirit. If you're someone who enjoys getting hands-on, work/life balance, values learning and finds joy in sharing experiences with colleagues.. you're in the right place!
We love that you bring your ideas to the table: You will be part of a culture that favours experiments and value initiative, so it’s easy to get your ideas heard.
Make an impact from day 1: We want you to experience meaning as much as you experience mastery through creating value that impacts people's everyday lives. And you get to influence how to go about creating that value with full autonomy of your work.
Flexibility at all stages of life: Work is an important part of life. Yet, we know that you are much more than your job. We make room for people at all stages of life.
We invest in your competence: When you step into Visma, opportunities from A-Z awaits. You will be met by engaged leaders that care for and support you, and take part in competence sharing and learning networks across Visma within.
We embrace diversity and foster an inclusive environment: Our team thrives on different backgrounds, experiences, and ideas, creating a welcoming space where everyone belongs and can contribute their best.
Above all, we are a team: Team spirit is key for us to deliver on our promises to people and society, but most importantly; to form a culture where people support and care for each other as much as we have tons of fun together
We celebrate a culture where everyone's uniqueness contributes to our collective success. Feel free to share a bit about yourself, your interests and what makes you thrive both at work and in life. We're looking forward to learning more about you!
*To comply with local employment laws, this position is open only to individuals who have the legal right to work in Portugal. Candidates must have a valid work permit or authorization to work in Portugal without employer-sponsored visas.
- Department
- Software Development
- Role
- Product Lead
- Locations
- Lisbon, Porto
- Remote status
- Hybrid
- Employment type
- Full-time
- Company
- Visma Tech Unipessoal LDA
- Competencies
- Data analysis, Change Management
- Sub Category
- Development
- Application deadline
- 01 January, 2027
About Visma
Visma is a leading provider of core business software for a more efficient and resilient society. We simplify the work of companies and organisations of all sizes, empowering people and helping businesses grow and thrive.
Think of Visma as an ecosystem of companies, cultures, and people, united by shared values and the vision to shape the future of society through technology.
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